Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com

My expertise lies in understanding attraction and its influence on decisions. I am laser focused on the attraction between individuals, products, and ideas.
With over 15 years in analytics and 8 years in dedicated research, I am deeply passionate about my work. I am currently the Insights Association West Chapter President and Lead Customer Researcher at GoDaddy. Additionally, I founded Human Stories LLC, where I drive impactful research that shapes product direction, CX strategy, and executive decision-making. My previous vendor work includes advertising research studies for IPG Media, Goody Silverstein, and Google.
On a personal note, I split my time between Santa Cruz, California, and Yosemite. Music is my obsession - I love listening, attending live shows, and playing drums. My favorite bands include Queens of the Stone Age, All Them Witches, Dinosaur Jr., and Red Hot Chili Peppers. I also enjoy reading sci-fi and mysteries, biking, exploring new places, and indulging in reality TV love triangles. Welcome!
Qualitative and quantitative studies (interviews, surveys, segmentation, and usability testing) translated into clear frameworks that guide product, brand, and customer experience strategy.

Hands-on sessions helping founders define their business offerings, clarify what makes them unique, set effective pricing, and align their messaging with their true value.
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