The professional side:
I have been working in the analytics space for around 15 years, with the past 8 in research proper. I am currently President-elect of the Insights Association West Chapter. How much do I love what I do? I not only work full-time in client side CX research for GoDaddy, I also work on the vendor side via Human Stories. My previous vendor work was advertising research studies for IPG Media, Goody Silverstein, and Google. (Oh yes, I also mentor in my free time). Research is both my career and my passion! For my full credentials, please click on the link below. To work with me, please see my services page.
The personal side:
Mireya is the Spanish version of the name "Mirèio", which was a love poem written by Frédéric Mistral in 1859. I am the youngest of three daughters, and was raised mostly in the SF bay area. I attended 8 schools by the time I got to high school due to the nature of my father's work. I was always the new kid and was very insular, so spent most of my time reading books or imagining a home I could stay in forever. Fun fact, the title of one of my dad's books is "House with the Blue Bed", which is the imaginary house I described to him as a child and where I kept asking to return to. Less fun fact: I had no friends until 5th grade! I was a very lonely kid but my interest in understanding people and their decisions was born from my desire to understand friendships and romantic relationships. As an adult I worked for libraries and within the legal field before returning to school in my late 20's. I chose the Economics major as it appeared to offer the most compelling structures for human behavior. I graduated from the University of California at Santa Cruz at the age of 31. I currently split time in my hometown of Santa Cruz, California and in my home near Yosemite. I am crazy about music! Listening at home, live shows, playing drums...I love it all. Favorite bands: Queens of the Stone Age, All them Witches, Dinosaur Jr., Red Hot Chili Peppers. I also love to read (sci-fi, mysteries are my favorite genres), bike, take weekend trips to interesting places, and watch any love triangle on reality TV. I am a parent of 3 plus own a hamster with one eye (yes you read that right).
I modeled this chimp after me! He is exactly what I feel daily: never-ending curiosity and determination in the face of very inconsistent human behavior.
I live and breathe the deep desire to understand how others make decisions. It is my deepest, fullest calling!
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